In an effort to drive more engagement to Barcode’s Instagram page, I pitched, directed, and shot a variety of content showing the versatility of the hydration beverage. We expanded our audience by posting videos that appeal to a wider-range of wellness-curious consumers. I crafted a few drink recipes, shot the content, and edited the videos for social use. When the Instagram reels performed well, we expanded to popsicle recipes as it fit well with our summer marketing goals. Team Barcode continues to feature recipe videos as a part of their digital marketing initiatives and I’m happy to see a pitch I made as a summer intern made a lasting impact.